Skip to main content

Plausible vs Umami: Privacy-First Analytics Compared

·OSSAlt Team
plausibleumamianalyticsprivacycomparison

Plausible vs Umami: Privacy-First Analytics Compared

Both Plausible and Umami are lightweight, cookie-free, privacy-focused analytics. Both replace Google Analytics. Both are open source. The differences are in the details.

Quick Verdict

Choose Plausible for the most polished experience with better event tracking and revenue attribution. Choose Umami for a completely free, self-hosted solution with slightly more customization.

The Comparison

FeaturePlausibleUmami
Script size< 1 KB< 2 KB
Cookie-free✅✅
GDPR compliant✅ (no consent needed)✅ (no consent needed)
Real-time✅✅
Pageviews✅✅
Visitors✅✅
Referrers✅✅
UTM tracking✅✅
Custom events✅ (with revenue)✅
Revenue tracking✅❌
Goals/conversions✅✅
Funnels✅❌
Custom properties✅✅
API✅✅
Team sharing✅✅
Public dashboards✅✅
Google Search Console✅❌
Import from GA✅❌
StackElixir, ClickHouseNode.js, PostgreSQL/MySQL
LicenseAGPL-3.0MIT
Stars21K+24K+
Self-hosted costFree (or $9/mo cloud)Free
Cloud pricing$9-69/monthFree (self-host only)

When to Choose Plausible

  • Revenue tracking and e-commerce attribution matter
  • Funnels for conversion optimization
  • Google Search Console integration
  • Importing historical Google Analytics data
  • You want a managed cloud option ($9/mo)
  • The most polished, complete analytics

When to Choose Umami

  • 100% free is important (no cloud offering to upsell)
  • MIT license is preferred
  • You want the simplest self-hosting (Node.js + PostgreSQL)
  • Lighter resource requirements
  • You prefer PostgreSQL over ClickHouse

The Bottom Line

Both are excellent. Plausible has more features (funnels, revenue, GSC integration) and a polished cloud offering. Umami is simpler, lighter, and MIT-licensed. For most sites, either works perfectly as a GA replacement.

Compare privacy-first analytics on OSSAlt — feature breakdowns and deployment guides side by side.