Google AnalyticsvsMatomo

Open source vs SaaS — side-by-side comparison

Web traffic analytics and reporting platform from Google

MatomoOpen Source

Full-featured web analytics platform with complete data ownership and privacy compliance

Overview

Google AnalyticsMatomo

TypeSaaSOpen Source

CategoryAnalyticsAnalytics

PricingfreeFree (self-hosted)

Self-Hostable

LicenseProprietaryGPL-3.0

Google AnalyticsMatomo

Stars--21.3k

Forks--2.8k

Contributors--337

Open Issues--2.5k

Last Commit--Mar 2026

Latest Release----

Data ownership — Self-host your data and maintain full control over your information

No vendor lock-in — Avoid recurring subscription costs and switch freely

Customizable — Modify the source code to fit your exact needs